On Monday, May 28, on our last Monday with Constanza, we received some advice about how to present our final product, not a Marketing strategy, but from the interface with the user. After the teacher allowed us to go to the dome to work on our prototypes.
On Tuesday May 29 in the morning we attended the last breakfast with Professor Andrea, organized by the team 6. Their dynamic began when they presented the application they are working on asking us to each make their own interpretation of it.
On Wednesday May 30 after the class of Professor Constanza we went to the dome where we worked on the programming of our prototype and the development of a device similar to our final prototype that helped us to test some aspects of our final prototype.
On Thursday, May 31, we had the final delivery in the dome, where all the teams presented their projects internally, that is, for the other teams and the teachers. Unfortunately, our feedback was very hard since our presentation had many errors and they did not even focus on the prototype as a solution in the return…
I remembered then the words of Professor Constanza, “it’s no use having a good idea if you can not present it well” so our goal for next week is not only to improve our prototype, put it to the test and present it. In addition to that we will prepare the presentation based on our solution and be specific in the information that we will try to reach the public.
On Tuesday, May 22, the week begin for us because Monday was a national holiday in Chile.At the beginning of the class of Professor Constanza one of her assistants, Pablo, showed for all an introduction to the use of 3D printers to facilitate the task at the time of making our prototypes.
The teacher then explained to us in detail how to do a storytelling.
On Wednesday May 23 we had breakfast and the host was group 5, this group did not propose any dynamics but at the end of the breakfast we were able to hold a brainstorming session where all the teams raised their opportunity and based on that they thought In different ideas, after a while the teams rotated and each one give their idea to each team contributing to the questions that each team made. After that we received a group feedback from each team and arrived at the new conclusions that helped to clarify concepts.
On Thursday, May 24 with the group we dedicate it to work on our prototype with some components that we bought. We started to prototype what would be the emitter and receiver. Via radio frequency waves to establish a communication between the safe area (The transmitter) and the personal device (Receiver). Simultaneously our mockup was tested in order to understand what was the reaction of the people and their perspective to reinforce those weak points and get arguments to base our solution.
In the class on Monday, May 14 at the Pontifical Catholic University engineering building in the class of Professor Constanza we could see how her students presented their reverse engineering work.
On Tuesday, May 15, with the team, we presented breakfast at the Duoc San Joaquín building where we held a day in which we evaluated the present colleagues and professors about their knowledge in risk prevention with the ONEMI Family Preventative program, where they completed this questionnaire to get an idea of how much people know about it.
Following this, the teacher Andrea presented us with an update on what has been done so far and showed us a guide to make our models, concepts such as prototype culture, definition of prototype and step from sketch to prototype.
On Wednesday, May 16, in the class of Professor Constanza, her students presented the Mockups and the results of their tests, although they made very good presentations in graphics and oral presentation, it was noted that they had very basic ideas and in the feedback the teacher He highlighted some missing points such as: triangular information and the importance of showing the process.
On Thursday, March 17, the lapassion teams presented the mockups where each team had 5 minutes to present their idea captured in a Mockup, the feedback received by our team was very good since the idea is good and according to the opinion of the professors our proposal has a very large umbrella, in other words the solution contemplates several aspects of the challenge. From now on the team will focus on the prototype.
On Monday, May 7 we attended the Constanza class that took place in the dome where the teacher gave a feedback of the last presentation to each team, based on their return the team went to work to improve the deficiencies.
On Tuesday, May 8, we had the breakfast that was in charge of team three, the dynamics were based on the marshmallow Challenge, this method is a teamwork activity that fosters collaboration, distributed leadership, empathy and creativity Through a challenge that consists of creating a structure with spaghetti as high as possible and be able to hold a marshmallow at the tip.
On Wednesday, May 9, we witness the Mockup presentation by the students in the classroom of Constanza. The Mockup is a scale or actual size model of a design or device, used for demonstration, design evaluation, promotion, and for other purposes. A mockup is a prototype if it provides at least part of the functionality of a system and allows design testing.
Some had high quality, to elaborate the boys used various materials implemented different modalities from modeling in wood to the use of cardstock to model an interface of an application.
On Thursday, May 10, the team finished adjusting the details of the presentation that would be given to the counterpart, the teachers and representatives of the Polytechnic Institute of Oporto and Salamanca (Spain) in a meeting held in the Aguas Lab space of IF Blanco Recoleta . This was a successful day and the feedback from the counterpart was very rich for the team, a fluid dialogue was given and we took important information for our challenge.
The fifth week was much shorter with the long weekend, it was also a very demanding day for the team because they worked hard to organize the information we had and the information collected in the new interviews.
Simultaneously we divided the tasks to be able to cover more in less time, we worked on our opportunity, the personas, the journy map and finally a lot of brainstorming to the conclusion in 3 possible solutions to our challenge.
For this presentation I was able to present, together with my classmates, the whole class, which was very gratifying for me and although it was quite brief, it helped me a lot to take confidence in myself to communicate with others. Now I have to continue working to improve my English skills.
The third week we begin with the teacher Constanza on Monday, the 16th of April where we deepen into the production of the archetypes. The archetypes or “persons” are a synthesis of a series of ethnographic previous interviews, with royal users, and his description must include standards of behavior, aims, aptitudes or capacities, environment … and a few personal details to give them life.
One of the best tools that can help us to understand the experience of the users, inherited from the design thinking, is the customer journey map. It is a diagram that shows the end-to-end steps that the user follows when relating to the challenge. But what makes it unique is that this analysis does not base on a cold diagram that describes rationally what we do to relate to him, just the opposite: how he relates to us and above all, how he feels.
For it in our interviews we must look for some relation between critical points and information bearing in mind:
On Tuesday, the 17th of April we participate of the breakfast organized by the equipment 1. This day was held in the facilities of duoc. After having breakfast there was realized an activity in which we did all brainstorming to offer new ideas from our perspective to advance in his challenge. The same day with the teacher Andrea Ordenes we bring in into the tools that we will use for the interviews, since they are:
- Stakeholders Map, the aim is map out “the one who is who” in our sector, identifying the possible groups of interest and of being able, to be able to analyze how they can influence our project, how they relate (we relate) between yes, or to determine the degree of influence between all.
Usually, they are classified in the interested parties into three large groups: the internal ones, those that have a direct connection and the external ones.
- Another tool is the main route, it allows to capture on a map, each of the stages, interactions, channels and elements through which an individual passes through the entire process. Carrying out a Customer Travel Map can help you understand and redesign the user experience, align the vision you have with yours and build the conversion funnel more effectively.
- Also we saw how to fulfil an empathy map. The aim of this tool is to allow us to focus in the profile of the different users, knowing the environment through that they live every day, and as us we can be useful to offer a service or product that he cannot reject. All these tools us turn out to be very useful in the processing of information in the way from the interviews up to the opportunities. On Wednesday, the 18th of April we realize with the equipment a series of interviews to the persons in three points of the city, immediately we start codifying the information that we obtained because we should obtain three opportunities for the class of Thursday, the 19th. In this day all the equipment presented his advances obtaining a critique on which we will base to improve.
In Monday, the 9th of April we attend the Di-Lab’s second class with the lady Constanza Miranda, his pupils took again the topics on which they based the presentations of last week. Already with some corrections and changes to due to the feedback of the teacher for what some of them improved his opportunities and others changed the course of his work, since the equipment “Mandela” that using techniques as the ” inverse engineering ” (term that called powerfully my attention) they changed prototype returning to the point of collecting the necessary information then to proceed to realize fieldwork.
It turned out to be that the inverse engineering is the process carried out with the aim of obtaining information or a design from a product, in order determined which are his components, of what way they interact between yes and which was the manufacturing process.
In this punctual case after formulated the correct questions proceeded to do a market research to know where to sell his product applying an analysis focused in the opportunity, generating hereby a new opportunity.
After these presentations the teacher explained to us how in doing surveys to persons, putting into practice the Methodology of qualitative analysis, which departs from the compilation of information based on the observation of natural behaviors, speeches, followed by an exhaustive analysis of the answers opened for the later interpretation of meanings.
Of equal way the descent of information is realized for the quantitative analysis of text. Already interviewed a considerable number of persons, considering information not accused, text of interviews and photos. There are looked chance explanations based on empirical information that we throw significant information across grounded theory.
With the grounded theory supposed based texts arise, by what there to be has examined the information of an inductive way in particular cases and to reason in a deductive way.
Codes: they are labels assigned to an idea, it is a practical way of reducing the information and doing a much more manageable text.
The codes have to of being adapting to the facts, and not upside-down. Live classification: the live classification they can be phrases or words said by the interviewed one in the moment and to register since he it has said.
A good practice turns out to be to search bosses how: similarities, differences and frequency or common topics between the information.
At the moments after the class we are employed with the equipment for an adjustment of what is known of our challenge and to identify unknowns in our first conceptual map which consisted those that we consider to be key words in the information that we were counting up to the moment.
In this opportunity we take part of a class dictated by the lady Maria Laura Lattanzi de Design Factory, in that we knew the design centred on the user. East consists basically of four stages, these are: realize the problem, to define the challenge, to generate an offer of value and to make concrete.
During this process it does not suit to centre in the solution, but empathize with the problem through the ethnographic investigation.
The ethnography is one of the most relevant methods that are in use in qualitative investigation. It allows to interpret day after day of the user from what it does and not only for what he says that it does, focused to understanding the cultural codes that surround it.
Key points of this discipline are to know to the user and his context achieving this way a good work in area for this, Consider being curious, free of prejudices (child’s look), to be empathic at the moment of doing questions, not taking anything for granted (the “why” rule) and to fall in love with the problems, not of the solutions.
Some of the instruments that can turn out to be useful for this discipline are for example:
– The opened or semi-structured interviews. As his own name it indicates, the interviewer unfold a mixed strategy, alternating structured questions and with spontaneous questions.
– Observation participant. His aim is to familiarize itself narrowly with a certain group of individuals and his practices across an intense participation with the persons in his cultural environment, generally along a widespread period of time.
Others can be:
– Put yourself in the place of…
– Follow-up (It implies accompany very closely the individual without he notices it).
– To achieve that the individual teaches his interaction with the things, with the aim to invite it to penetrate into his daily activities, the spaces that mobilize it often and the persons and institutions with which it interacts reconstructing a normal day of his life and identifying activities that extract it of the routine. To take photographies and notes then to remember the ideas.
– In addition for the descent of information there is in use a system of information that classifies on the one hand the things that surprised me, the most important things for the interviewed ones, the principal topics (possible opportunities) and the limitations in order to measure the problematics.
Finished the class we had our first meeting with the counterpart and of this instance we managed to rewrite our conceptual map to know that to question and where doing emphasis for our fieldwork.
On our first day of class we attended the class of the teacher Constanza Miranda in the innovation center of the pontifical university of Chile, in this class we saw five presentations from different groups they used the methodology of “Design thinking” to define your “opportunities” which would provide a solution to your challenge.
I think it was a great job because all the groups did very well and they keep a great level, anyway, the feedback was very good and they emphasized little details. Of this experience as spectators we take several very useful tips at the time of designing and exhibiting a work.
In the second class we participated in a workshop dictated by teacher Andrea Ordenes in which we work our skills in the Design Factory (designing Tools for prototype development) Dictated in the center of Design Factory DUOC, which started with a series of recreational activities to unify the groups and generate a suitable environment to proceed to work on the teams defined.
Then we presented the different methodologies and tools that would help us in a first challenge in class. Tools such as brainstorming were put into practice in order to face a given problem.
Starting with a previous analysis of the problematic looking to divide the main problem into small parts to treat. Already identified the main problem we proceed to use the brainstorming, where we take those that have some relationship to reform the ideas based on a new question.
From there, raise new ideas that guide us to a functional prototype.